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For the launch of the new $10 Tastemaker, we created a 22 1/3 month calendar to highlight each of the large, 3-topping combinations you could possibly orderāall 680 of them.
We promoted this calendar with purchase of the $10 Tastemaker to the first 680 Hut Rewards members to order the pizza in app. The calendar went fast, so fast that I didnāt even get oneāand I set a timer to order pizza at 11AM.
The calendar was featured on Adweek, Thrillist, Delish, and more and earned Pizza Hut over 400 million impressions.
Role: Senior Copywriter
Agency: GSD&M