Men will hold onto their underwear for years without throwing them away. The result? Stains and holes that don't even make sense. We set out to tell ladies that they can swap these holey disasters for underwear with new holes — holes that breathe and keep your guy cool. We partnered with PopSugar to tell this story on their site and run as pre-roll.

Role: Copywriter
Agency: CP+B

When the price is right and the style is on point for Spring, you say Yes for Less. We produced five spots in three days for the spring iteration of this campaign during the coldest, least “Spring” days LA had to offer.

Role: Senior Copywriter
Agency: GSD&M

Our Visa client has many clients of their own, especially when huge, exciting, national and global events roll around — like the 2023 Women’s World Cup. We worked with Visa and Wells Fargo to promote the Wells Fargo Active Cash Card, with a little help from our USWNT VIP, Sophia Smith.

Role: Creative Director
Agency: Decoded.Monks

One night while watching TV I had an idea for a spec ad. So I made it with my pals. Over the course of a few months, we built a miniature world for our gecko friend, storyboarded his actions scene by scene, filmed for hours and hours, and had a blast editing. Thoughts are my own <3

Our cars aren’t for everyone, but IYKYK, you know? I got to ride in the backseat of a Durango SRT driven by the stunt driver from Fast & Furious. It was awesome and terrifying.

Role: Senior Copywriter
Agency: GSD&M

Success can be comfortable. We created a limited run of “professional” sweatsuits to make some noise on our Fruit of the Loom social channels. Guys went crazy for them, telling us why they #needthissweatsuit. We surprised a lucky few gentlemen with a sweatsuit of their own. My favorite part of this campaign was that one of the winners wore the sweatsuit to his wedding. The campaign was featured here: Ad Age Cool Things Fast Company The Drum Ad Week

Awards: CommArts Annual 57, One Show Merit

Role: Copywriter - Content
Agency: CP+B

CareerBuilder needed to reassert its presence in the job search market after years of declining market share. In the time of the Great Resignation, CareerBuilder had the opportunity to reposition themselves as a job site for the people — the only problem? First they had to get back on people’s radar.

We gave CareerBuilder a new brand voice, look and feel, and relaunched this legacy job board in 2021 with a campaign that actually understood jobseekers needs. “Let’s Job It Up” campaign served as a rallying cry to take control of your job situation and get the gig you deserve.

Role: As ACD on the account, I led the tonal rebrand for both their B2C and B2B audiences, crafting everything from paid social, newsletters, Linkedin marketing, and an entire website rewrite. For our tv and radio launch, I led creative development and scripting and oversaw a 2-day shoot and edit. What originally was scoped to be 1x :30 anthemic became 4 unique TVC spots and over 10 recuts for our social and b2b audiences.

Agency: Decoded Advertising

Southwest Airlines wanted to do something special for their Rapid Rewards members' birthdays. So we created a unique 180 degree video experience with Judah and the Lion to wish them happy birthday with a song written just for them that they could record, customize with filters and stickers and share. No two videos look the same, and is personally addressed to them in audio.

I can officially add VO-coaching a flight attendant through reading over 500 names in 2 hours to my resume. 

The Artisanal Hipster Pilgrim is unlike the purists of Thanksgivings past — he believes that Stove Top stuffing can be enjoyed at any time, not just one Thursday of the year.

I was tasked with giving this character his social Voice, with a dedicated Instagram account so stuffing lovers could follow his stuffing season journey, and abandon their own hang ups about only eating stuffing on Thanksgiving.

Coming Soon

Sometimes I get to write Obvious tweets for Captain Obvious and Hotels.com. Here are some of my more recent faves.

Role: Copywriter
Agency: CP+B

Fruit of the Loom has tons of products in colors for any mood or occasions — but most shoppers don't know that, and view us as a basic, white underwear brand. To change that perception and show that our colorful underthings can help you start happy, we asked Leatrice Eiseman (Executive Director of the Pantone Color Institute) to take a look at our products and share what each colors means.

We shot a series of 7 interview style videos at the Bainbridge Art Museum with Eiseman, categorized by emotion/incentive. We felt that instead of making a bunch of color theory videos, which — let's be real, only us art nerds care about — we could appeal to our Walmart/Target consumers by relating it to the things they care about, like which colors to avoid on a job interview.

Here are some of my favorites.

CD: Peter Knierim
AD: Stephanie Del Rosal
PRODUCER: Jake Johnson, Nathan Folbrecht
DIRECTOR: Stephen Capstick
AGENCY: CP+B

Everyone finds themselves riding the struggle bus sometimes, especially college students during finals week. So we made a literal Pizza Hut struggle bus for them to board and unwind, taking it across universities between March Madness and finals. The kids loved it.

Agency: GSD&M
Role: Senior Writer