The work 🦄 We've imagined a world where “sports authority figures” like off-duty refs, caddies, patrollers and even fans—no matter where they are or what they're doing—are always on the lookout, coaching our Team Visa athletes on best way to play and pay. We see each iteration as part of a cinematic sports universe: every ad in the pulls from notable sports comedies and filmic tropes, giving each spot a distinct tonality and sense of familiarity to consumers—letting them feel “in” on the story. We lead with a sense of smart humor, humanity, and curated visual direction that makes this work unexpected and ownable for two heritage brands in the banking and financial categories.
After 6+ years of brand building with our Visa and Wells Fargo co-marketing clients, we signed on for our first long-term campaign idea for the Active Cash Card. Between 2025-2026, we’ve created TV and social against 4 national and global sporting pulse moments: FIFA Men’s Club Cup, NFL season and finals, 2026 Olympics and ParaOlympics, and FIFA 2026 Mens World Cup.
The campaign has seen an increase in Brand Awareness, product recognition and benefit distinction for Wells Fargo.
Role 👩💻 Creative Director, Visa Creative Lead
Agency 🤡 .Monks
Retired wide receiver turned avid golfer, Larry Fitzgerald gets tips from his beloved buddy caddy on the best way to pay and play his next round. This spot was initially set to air during the regular NFL season of 2025, and has since been extended throughout 2026.
When in doubt: go for 2. 2% cash rewards on purchases!
Olympians Mikalea Shriffin and Oksana Masters are pros on the course and pros at apres ski. When Ski Patrol dorks try to best them, these two already know the best way to pay (and the best waffle toppings).
Mens World Cup 2026! This time, it’s our fans in the stands who are calling the plays. Christian Pulisic, star of the USMNT surprisingly joins this interaction at half time to weigh in and win the cash rewards game.