The work 🦄 We've imagined a world where “sports authority figures” like off-duty refs, caddies, patrollers and even fans—no matter where they are or what they're doing—are always on the lookout, coaching our Team Visa athletes on best way to play and pay. We see each iteration as part of a cinematic sports universe: every ad in the pulls from notable sports comedies and filmic tropes, giving each spot a distinct tonality and sense of familiarity to consumers—letting them feel “in” on the story. We lead with a sense of smart humor, humanity, and curated visual direction that makes this work unexpected and ownable for two heritage brands in the banking and financial categories.
After 6+ years of brand building with our Visa and Wells Fargo co-marketing clients, we signed on for our first long-term campaign idea for the Active Cash Card. Between 2025-2026, we’ve created TV and social against 4 national and global sporting pulse moments: FIFA Men’s Club Cup, NFL season and finals, 2026 Olympics and ParaOlympics, and [coming soon] FIFA 2026 Mens World Cup.
Thus far in it’s run, we’ve seen an increase in Brand Awareness, product recognition and benefit distinction for Wells Fargo.
Role 👩💻 Creative Director, Visa Creative Lead
Agency 🤡 .Monks
