Kraft Mac and Cheese was looking to create brand awareness around their new formula — same Mac and Cheese kids love without any synthetic flavors or dyes.
Role 👩💻 Copywriter
Agency 🤡 Crispin Porter + Bogusky
The work 🦄 We created a suite of work that shows that parents aren’t perfect, but one thing they always get right is Kraft Mac and Cheese.
Buzz 🐝 AdWeek The Drum Creativity Online AdWeek (Mother’s Day)
