Wells Fargo teamed up with Visa x Oracle Red Bull Racing for the Miami Grand Prix. In an opportunity through Visa’s partnership, Wells Fargo was a featured sponsor on the Oracle Red Bull Race car, driving on the hottest track in the Grand Prix. Our goals were clear: drive awareness and build cultural relevance for the brands within F1 and Miami.
🤡 Role: Creative Director, Visa Creative Lead
🦄 The work: Not only did we create DOOH that completely took over the footprint of Miami and South Beach, we collaborated with our client’s event marketing agency to showcase additional activations for race weekend
across social. 4 weeks from concept to Grand Prix. 437 Digital Out of Home Units. 9+ delivered social assets.
🏁 The results? Over 650,000 organic impressions. 4x higher engagement rate at 39% less spend.