The work 🦄 Two watch parties, one goal: pitchside immersion. We brought the energy that you’d feel in the stadium, to 2 iconic venues in New York and LA. Beyond the most high-def screens known to man, the events offered free food & bev (delivered by stadium hawkers), stadium seating, food trucks, meet and greet with Soccer Legends, and a special performance by Nick Jonas in Los Angeles during Half Time. In addition to putting on the events themselves, I oversaw the development of the ticketing website from a UX and design approach. Upon launching the sites, all tickets were reserved in New York and LA within the hour. Social development, content creation, scripting and showrunning for each event’s MC were additional parts of the gig that I was lucky enough to lead.
On the heels of a successful 2026 FIFA World Cup above the line campaign, we further cemented Wells Fargo’s right to show up during the biggest moment in sports. With two massive experiential watch parties held in LA (Quarter Final) and New York City (Final match) we brought unlimited fanfare to cardholders, highlighting that the Active Cash Card should be top of wallet when it comes to rewarding your fandom.
Role 👩💻 Creative Director, Visa Creative Lead
Agency 🤡 .Monks