Fruit of the Loom

Success can be comfortable. We created a limited run of “professional” sweatsuits to make some noise on our Fruit of the Loom social channels. Guys went crazy for them, telling us why they #needthissweatsuit. We surprised a lucky few gentlemen with a sweatsuit of their own. My favorite part of this campaign was that one of the winners wore the sweatsuit to his wedding. The campaign was featured here: Ad Age Cool Things Fast Company The Drum Ad Week

Awards: CommArts Annual 57, One Show Merit

Role: Copywriter - Content
Agency: CP+B

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All Fruit of the Loom: holes 4 holes Social Bits 📲 Ross Visa x Wells Fargo sb brief 1 sb Death of a Salesman Dodge Fruit of the Loom CareerBuilder SOUTHWEST RAPID REWARDS Stove Top DODGE @CaptainObvious FRUIT OF THE LOOM + PANTONE VELVEETA

Fruit of the Loom: holes 4 holes Social Bits 📲 Ross Visa x Wells Fargo sb brief 1 sb Death of a Salesman Dodge Fruit of the Loom CareerBuilder SOUTHWEST RAPID REWARDS Stove Top DODGE @CaptainObvious FRUIT OF THE LOOM + PANTONE VELVEETA