KAYLA 🐸 NIXDORF

KAYLA 🐸 NIXDORF

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Fruit of the Loom: holes 4 holes

Men will hold onto their underwear for years without throwing them away. The result? Stains and holes that don't even make sense. We set out to tell ladies that they can swap these holey disasters for underwear with new holes — holes that breathe and keep your guy cool. We partnered with PopSugar to tell this story on their site and run as pre-roll.

Role: Copywriter
Agency: CP+B

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All Fruit of the Loom: holes 4 holes Social Bits 📲 Ross Visa x Wells Fargo sb brief 1 sb Death of a Salesman Dodge Fruit of the Loom CareerBuilder SOUTHWEST RAPID REWARDS Stove Top DODGE @CaptainObvious FRUIT OF THE LOOM + PANTONE VELVEETA

Fruit of the Loom: holes 4 holes Social Bits 📲 Ross Visa x Wells Fargo sb brief 1 sb Death of a Salesman Dodge Fruit of the Loom CareerBuilder SOUTHWEST RAPID REWARDS Stove Top DODGE @CaptainObvious FRUIT OF THE LOOM + PANTONE VELVEETA